VIDEO: MTV VMA Nominees Will Be Announced In Snaps

MTV will use its fairly new Snapchat account on Thursday to unveil this year’s nominees for the Video Music Awards before they’re announced anywhere else. MTV said the nominations will appear in eight 10-second Snapchat videos starting at 9 a.m ET on Thursday. They will feature Austin Mahone, Fifth Harmony and Becky G as well as stars from MTV shows.

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